Maelstrom Website

Retail & Ecommerce

Maelstrom, a wholesale manufacturer of footwear and apparels wanted to grow by transitioning from traditional methods to the latest market trends. Being a wholesaler they wanted to acquire international customers. They were seeking opportunities to penetrate into e-commerce world. During the transition, they faced challenges like categorizing their customers and dealers, their credit limits, discounts, inventory and shipping. Maelstrom required a system to track inventory and purchases. To overcome these issues and also to increase the customer base they decided to move on to a high level and innovative platform.

Proposed & Recommended Solutions

To cope up with the challenges faced by the Maelstrom, we proposed them to maintain a centralized database. The website classified three user base and credentials were given accordingly. We proposed an order management for processing the order for different users, thereby, depending on their credibility, discounts were provided. Various offers were given for active users which helped to achieve customer retention. The database helped in inventory and payment management and also to track the deliveries. The easy interaction of the payment gateway kept backend operation simple and smooth along with international delivery options.

Result & Benefits

The look and feel of the website and also social media integration attracted many customers worldwide and helped them in achieving a brand image. The ability to upsell with this innovative platform increased their profit margin and currently they are competing in the international market with our proposed e-commerce solution. Manual Mistakes were reduced after automation. The automated status notification, increased customer satisfaction, order management and also reduced service and payment issues.


1.Webserver: Apache Tomcat
2.Frameworks: JAVAEE – spring 3.2 MVC, Hibernate 4.1
3.Java script Libraries: jQuery, Html5
4.Webservices: RESTful
5.Integration: Email validator API Integration
6.Payment: PayPal
7.Database: MySQL 5.1
8.Analytics and tracking: Google Analytics


We build Long-term Relationship with clients and we deliver quality products. We have highly qualified and professional team that help us provide the best services to clients. We take up challenges and provide creative and innovative ideas to showcase that we are the best in the industry. Our tagline, “Your Growth is Our Growth” shows that we are customer oriented and we always strive to keep the customer satisfied.

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